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The Ups and Downs of Budget Rent A Car Budget Rent A Car is a name widely known in the rental industry. It has been around since the early days of car rental and one of the first to target travelers on a budget (hence the name). The company has had a bumpy ride and seen many ups and downs but the name and company values have remained. Here is an overview of how this company has survived. A Bumpy Ride for Budget Rent A Car Budget Rent A Car is a name widely known in the rental industry. It has been around since the early days of car rental and one of the first to target travelers on a budget (hence the name). The company has had a bumpy ride and seen many ups and downs but the name and company values have remained. Here is an overview of how this company has survived.